Week 12- Trust

Questions1) What does this meant by the following statements?

Trust is not associative (non-symmetric)

This statement means that trust is not on the same level for buyers and sellers. Although the buyer may trust the seller to provide payment the seller may not trust that they buyer will send the product. There is no trust factor between them when it comes to the trading of a product.

Trust is not transitive

This refers to trust not being a transitive relationship. For example if person A trusts person B, and person B trusts person C, this does not indicate that person A trusts person C.

Trust is always between exactly 2 parties

This implies that trust needs two parties to exist. There needs to be a party that is trusting and a party that is trusted for trust to occur.

Trust will involve either direct trust or recommender trust

This statement refers to two different types of trust. Direct trust which is developed from personal experiences with other parties and Recommended trust which is trust that is recommended to you by an outside source (another person) which you can choose to believe or not. Again trust will not occur without one of these two.

2a) Have a look at the following websites. What are some of the elements that have been incorporated to increase your trust in the sites? If there are also some aspects which decrease your level of trust describe them as well.

http://www.eBay.com.au-

· The websites layout it simple but attractive.
· The brand is well known and has a professional reputation.
· Security and privacy notices
· User agreements and privacy statement
· Uses only certain methods of payment
· Some products do not have pictures (decreases trust)
· User feedback.

http://www.anz.com.au

· professional layout
· easy navigate
· secure login section
· security alerts
· well known and trusted brand
· provide ABN and copyright notice at bottom of page

http://www.ozrural.com

· amateur layout/ non professional (decreases trust)
· address and contact number
· not well known brand (decreases trust)
· Wide range of books with pictures provided

http://www.paypal.com.au

· professional layout
· secure login section
· “VeriSign Identity Protection”
· Well known/ uses brand
· Security section

2b) Find a web site yourself that you think looks untrustworthy

I often get emails that send me links to dodgy websites. They ask for credit card details and payment options without supplying any information about products. Sites like these are very untrustworthy to me