Week 2 Questions

What are the four (4) main points Michael Rappa makes about search? Please write them on your blog page.

1.Vast amount of Data- Rappa explains that there is a massive amount of data that is generated and can be stored for a long period of time. In today's society data is almost never thrown away. These create many opportunities but also many problems.

2.Search Is Highly important- As there is a vast amount of data available search has become a very significant component of the Internet. People want to know where to find the information they are looking for, hence the use of search engines. In contrast to this is how organisations get found on the net by prospective customers. Online Advertising was one of the commonly used devices for businesses. Most companies used search based advertising

3.Search Protocol- Rappa refers to language people should use when using search engines in order to gain the best possible results. He suggests that using ‘natural language’ will allow search engines to find the most relevant information. Asking questions like you would in conversation with another person is an example of this.

4. ranking alga rhythm- Rappa refers to this as the system that ranks the information in order of relevance to the key words used in the search field. Most relevant will be towards the top of the page, least relevant as you work further down the list.

http://digitalenterprise.org/podcasts/navigation.mp3



Watch or read the Marissa Mayer interview. Write a paragraph or two, on four points made by Marissa Mayer, that you think were the most interesting or significant for business. There are no right or wrong answers here, I just want your opinion.

Google is very engineering driven . I think this point contributes a lot to google’s success. The fact that it is focused more on consumer need s then making a profit is a reason why it is so largely popular. It is always seeking to improve and go one step further rather then focusing on marketing its company or producing sales. Marissa also mentioned the importance of competition such as yahoo. Having competitors will ensure that the company keeps moving forward and therefore sustaining and increasing its customer satisfaction. It also means more advancements in technology if everyone is striving to be the best and that customer needs will be better met.

The most significant point made in my opinion was that that search is in its “infancy”. There is still so many more improvements that can be made and that google will only get better. Such things as audio and visual search will be developed as well as google on mobile phones. Google its self is still growing as it continues to develop. Chrome is a good step but the possibilities are really endless.

http://www.techcrunch.com/2009/03/06/marissa-mayer-on-charlie-rose-the-future-of-google/