What are the four (4) main points Michael Rappa makes about search? Please write them on your blog page.
1.Vast amount of Data- Rappa explains that there is a massive amount of data that is generated and can be stored for a long period of time. In today's society data is almost never thrown away. These create many opportunities but also many problems.
2.Search Is Highly important- As there is a vast amount of data available search has become a very significant component of the Internet. People want to know where to find the information they are looking for, hence the use of search engines. In contrast to this is how organisations get found on the net by prospective customers. Online Advertising was one of the commonly used devices for businesses. Most companies used search based advertising
3.Search Protocol- Rappa refers to language people should use when using search engines in order to gain the best possible results. He suggests that using ‘natural language’ will allow search engines to find the most relevant information. Asking questions like you would in conversation with another person is an example of this.
4. ranking alga rhythm- Rappa refers to this as the system that ranks the information in order of relevance to the key words used in the search field. Most relevant will be towards the top of the page, least relevant as you work further down the list.
http://digitalenterprise.org/podcasts/navigation.mp3
Watch or read the Marissa Mayer interview. Write a paragraph or two, on four points made by Marissa Mayer, that you think were the most interesting or significant for business. There are no right or wrong answers here, I just want your opinion.
Google is very engineering driven . I think this point contributes a lot to google’s success. The fact that it is focused more on consumer need s then making a profit is a reason why it is so largely popular. It is always seeking to improve and go one step further rather then focusing on marketing its company or producing sales. Marissa also mentioned the importance of competition such as yahoo. Having competitors will ensure that the company keeps moving forward and therefore sustaining and increasing its customer satisfaction. It also means more advancements in technology if everyone is striving to be the best and that customer needs will be better met.
The most significant point made in my opinion was that that search is in its “infancy”. There is still so many more improvements that can be made and that google will only get better. Such things as audio and visual search will be developed as well as google on mobile phones. Google its self is still growing as it continues to develop. Chrome is a good step but the possibilities are really endless.
http://www.techcrunch.com/2009/03/06/marissa-mayer-on-charlie-rose-the-future-of-google/
Thursday, March 19, 2009
Thursday, March 12, 2009
Week 1 Questions and Answers
Internet risks – give examples of four things that can go wrong with a transactional site?
1. You could pick up programs that are harmful to your computer including things like Trojans, spyware or a virus that could inflict serious damage to your computer.
2. There is always a risk of privacy when using a transactional site. Your credit card details may come into the wrong hands as well as other personal details such as your address and phone number could be misused.
3. The products you purchase may not be to the standard in which they were advertised. You could receive the wrong item or never receive it at all. It could also be a fake product.
4. Identity fraud is another risk where your personal details may be obtained without your knowledge and used to form a fake identity.
Sources used- www.iskiv.net/sec/en/risks.html
http://fallen-angel18.blogspot.com/
Write down a definition for each:
E-commerce: Electronic commerce, commonly known as e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks
Sources used- http://en.wikipedia.org/wiki/Ecommerce
E-business: Electronic Business, commonly referred to as "eBusiness" or "e-Business", may be defined as the utilization of information and communication technologies (ICT) in support of all the activities of business
Source used- http://en.wikipedia.org/wiki/EBusiness
What is the difference between buy side and sell side eCommerce?
Buy-side e-commerce refers to transactions to procure resources needed by an organization from its suppliers. Sell-side e-commerce refers to transactions involved with selling products to an organization’s customers.
Source used- http://www.davechaffey.com/E-business/C1-Introduction/E-business-E-commerce-defined
Describe the different types of eBusiness
1) B2B (Business-to-Business)Companies doing business with each other such as manufacturers selling to distributors and wholesalers selling to retailers. Pricing is based on quantity of order and is often negotiable.
2) B2C (Business-to-Consumer)Businesses selling to the general public typically through catalogs utilizing shopping cart software. By dollar volume, B2B takes the prize, however B2C is really what the average Joe has in mind with regards to ecommerce as a whole.Having a hard time finding a book? Need to purchase a custom, high-end computer system? How about a first class, all-inclusive trip to a tropical island? With the advent ecommerce, all three things can be purchased literally in minutes without human interaction. Oh how far we've come!
3) C2B (Consumer-to-Business)A consumer posts his project with a set budget online and within hours companies review the consumer's requirements and bid on the project. The consumer reviews the bids and selects the company that will complete the project. Elance empowers consumers around the world by providing the meeting ground and platform for such transactions.
4) C2C (Consumer-to-Consumer)There are many sites offering free classifieds, auctions, and forums where individuals can buy and sell thanks to online payment systems like PayPal where people can send and receive money online with ease. eBay's auction service is a great example of where person-to-person transactions take place everyday since 1995.
Source used- http://www.digitsmith.com/ecommerce-definition.html
Which digital technology has the highest penetration rate? Explain and source your answer.
The Moblie phone has the highest penetration rate. This is demonstrated in the graphically shown infornation collected from MORI Technology Traacker January 1997.The graph indicated that in the UK with 85% use a mobile phone 64% use digital and tv 61% use the internet anywhere.
Source From- http://moodle.ballarat.edu.au/file.php/24/Topic1/Topic_1_Introduction_to_eBusiness.ppt
List::Four drivers to adoption of sell-side e-commerce by business.Increasing speed with which supplies can be obtained
Avoid losing market share to businesses already using e-commerce.
Meeting customer expectations to have a web site
Administrative cost reductions from more efficient routine business processes such as recruitment, invoice payment and holiday authorization.
Source used- http://moodle.ballarat.edu.au/file.php/24/Topic1/Topic_1_Introduction_to_eBusiness.ppt
1. You could pick up programs that are harmful to your computer including things like Trojans, spyware or a virus that could inflict serious damage to your computer.
2. There is always a risk of privacy when using a transactional site. Your credit card details may come into the wrong hands as well as other personal details such as your address and phone number could be misused.
3. The products you purchase may not be to the standard in which they were advertised. You could receive the wrong item or never receive it at all. It could also be a fake product.
4. Identity fraud is another risk where your personal details may be obtained without your knowledge and used to form a fake identity.
Sources used- www.iskiv.net/sec/en/risks.html
http://fallen-angel18.blogspot.com/
Write down a definition for each:
E-commerce: Electronic commerce, commonly known as e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks
Sources used- http://en.wikipedia.org/wiki/Ecommerce
E-business: Electronic Business, commonly referred to as "eBusiness" or "e-Business", may be defined as the utilization of information and communication technologies (ICT) in support of all the activities of business
Source used- http://en.wikipedia.org/wiki/EBusiness
What is the difference between buy side and sell side eCommerce?
Buy-side e-commerce refers to transactions to procure resources needed by an organization from its suppliers. Sell-side e-commerce refers to transactions involved with selling products to an organization’s customers.
Source used- http://www.davechaffey.com/E-business/C1-Introduction/E-business-E-commerce-defined
Describe the different types of eBusiness
1) B2B (Business-to-Business)Companies doing business with each other such as manufacturers selling to distributors and wholesalers selling to retailers. Pricing is based on quantity of order and is often negotiable.
2) B2C (Business-to-Consumer)Businesses selling to the general public typically through catalogs utilizing shopping cart software. By dollar volume, B2B takes the prize, however B2C is really what the average Joe has in mind with regards to ecommerce as a whole.Having a hard time finding a book? Need to purchase a custom, high-end computer system? How about a first class, all-inclusive trip to a tropical island? With the advent ecommerce, all three things can be purchased literally in minutes without human interaction. Oh how far we've come!
3) C2B (Consumer-to-Business)A consumer posts his project with a set budget online and within hours companies review the consumer's requirements and bid on the project. The consumer reviews the bids and selects the company that will complete the project. Elance empowers consumers around the world by providing the meeting ground and platform for such transactions.
4) C2C (Consumer-to-Consumer)There are many sites offering free classifieds, auctions, and forums where individuals can buy and sell thanks to online payment systems like PayPal where people can send and receive money online with ease. eBay's auction service is a great example of where person-to-person transactions take place everyday since 1995.
Source used- http://www.digitsmith.com/ecommerce-definition.html
Which digital technology has the highest penetration rate? Explain and source your answer.
The Moblie phone has the highest penetration rate. This is demonstrated in the graphically shown infornation collected from MORI Technology Traacker January 1997.The graph indicated that in the UK with 85% use a mobile phone 64% use digital and tv 61% use the internet anywhere.
Source From- http://moodle.ballarat.edu.au/file.php/24/Topic1/Topic_1_Introduction_to_eBusiness.ppt
List::Four drivers to adoption of sell-side e-commerce by business.Increasing speed with which supplies can be obtained
Avoid losing market share to businesses already using e-commerce.
Meeting customer expectations to have a web site
Administrative cost reductions from more efficient routine business processes such as recruitment, invoice payment and holiday authorization.
Source used- http://moodle.ballarat.edu.au/file.php/24/Topic1/Topic_1_Introduction_to_eBusiness.ppt
Four barriers to adoption of sell-side e-commerce by business.
1) Their may be a sizeable start up cost for your business and if your not a big business you may see the move as a risky one.
2) Your staff might not be as skilled because your business is online and their getting less face to face sales.
3) The running cost of being on the Internet may seem large and might be greater than the sales your doing on-line
4) You may believe that confusion may occur with sales over the Internet and that some customers won't receive what they have payed for meaning your reputation as a business could be at stake.
Source used- http://grouch18.blogspot.com/2009/03/week-1-questions-and-answers.html
How might a restaurant in Sturt Street Ballarat benefit from an online presence?
Potential Customers who may be browsing the internet for a restaurant could come across this particular restaurant and view the menu, make a booking and poossibly get directions which would be a big advantage over the competition who have a yellow pages add with just a phone number or no advertising at all. It could also allow a customer review section on its website that will give it an even stronger stance and bring in more customers.
What are some examples of Digital information??
Mobile phones
Internet
Digital televesion
Vidoe games
Source used- http://en.wikipedia.org/wiki/Digital_media#Examples_of_digital_media
What is the semantic web? Are we there yet?
The Semantic Web is an evolving extension of the World Wide Web in which the semantics of information and services on the web is defined, making it possible for the web to understand and satisfy the requests of people and machines to use the web content. I think that we are at a good place already but there is still much more that can be developed in the future.
Source used- http://en.wikipedia.org/wiki/Semantic_Web
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